In our business, we daily work with over 400 retail chain stores companies across the USA, while also approaching new chain stores almost every day. When I am looking at my emails I see dozens of buyers saying “no” in many different ways.
And you know what? We don’t care. We don’t take it personally, we don’t let this slow us down and it is even giving us a boost to keep going and doing better. Applying to more accurate buyers, retailers and categories.
For a yes like the one below (an that’s just the first reply from this buyer), the entire dozens of “no” before that – are simply evaporate.
Of course we are data-driven and know exactly what the convention rate we need is, but down the road we DO NOT let the “no”s affect us at all.
Do you?
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🚨RETAIL NEWS: AMAZON LAUNCHES ANNUAL GROCERY SUBCRIPTION PLAN
And why would a NON amazon person like me would tell you about this?
Well, subscription boxes are a huge industry in the USA. The top companies have millions of subscribers that are getting a box full of surprises (usually 4-7 SKUs) that they pay special price for via the subscription module. And there is a buzz about this in SM, tons of unboxing videos with millions of views.
Why would you care? Because your products could be part of one of these boxes. And we are talking about huge quantities, as they have to fill in all the boxes they send to their subscribers, and they have to be diverse and they want new suppliers every month, and.. yes of course we work with subscription box companies! They are part of our special channels section of sales for vendors we cooperate with.
Check out a sample list of these companies:
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Q&A CORNER
Q: When a buyer confirm an order to a vendor, do we need an official purchase order? Or just based on an email we can move forward and ship the goods to that retailer?
A: Yes! It doesn’t matter how big or small the order is, you must always ask for an official purchase order. Besides having it all clear and organized in a document, in the USA an official purchase order is also a valid legal contract – so when the payment date comes, you will see a smooth process and no one can claim anything about the goods delivered to that retail chain stores.
It is very UNCOMMON that a retail will delay payment, but it is always good to be in the safe side.
