Branding?! What do I need it for??
Well as long as you planning your Amazon sales and nothing further, you can probably invest as low as possible on branding.
But if you plan to take your products to a real journey and create your own brand, we’ll that’s a different story.
Benetton is always a good example of great use of colors on the branding side. The full episode with Vincenzo Toscano is here –