In this article, we are focusing on Amazon’s recent move into retail because it’s an important development, though not a new one. While online sales are undoubtedly powerful, there’s no true substitute for physical stores. Have you ever seen a famous brand that only sells online? Of course not—online and offline channels complement each other.
Once you’ve reached a point of consistent sales on Amazon, the next natural step should be to explore retail. However, I recognize that this approach doesn’t work for every brand. Some brands may not thrive in a retail environment for various reasons, while others, even those that seem like common products, could experience tremendous success.
So, how can we predict if a brand will excel in retail? There are a few key points I’ll share next week, drawn from my 25 years of retail experience, including over 7 years as a rep agent. As strange as it may sound, I’m still learning every day, and I don’t believe there’s a single definitive answer to this question—not even mine. Why? Because life is full of surprises. Brands I thought would excel sometimes struggled, while others I underestimated went on to achieve incredible success in retail.
Stay tuned next week for a list of criteria to help assess a brand’s retail potential.
GIANT EAGLE (500 STORES) STARTING TO PLAN THEIR 2025 SUMMER 📈
We are still finalizing 2024 X-mas with other retailers, and with some, we are working on Q1 of 2025.
There is a difference between retailers and how they plan their purchasing and that’s why there is NO good time to start with them, it is ALWAYS a good time to start. The good part here, BTW, is that they will let us know almost 1 year ahead what they are planning.
CONSISTENCY PAYS OFF 👏
Shopper World (40 stores) shows appreciation when we keep following up with them, “you get an A+ for your efforts!!”, just like we mentioned in our weekly newsletter – do not give up, always follow up, and stay consistent: results will come.
ARE YOU A DOMESTIC OR IMPORT BUSINESS OR BOTH?
That’s a question from Calendars, a famous retailer, and it’s asked because retailers want to know that you are not a manufacturer from abroad, and if they order from you – they will receive goods domestically.
Most of the chain stores are not interested in being involved in the importing process, mainly because of the unexpected fees. They want to know their final exact cost in their warehouse to calculate the exact margin/markup per SKU.
STAY CONNECTED FOR MORE INSIGHTS 🔗
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I’m excited to continue the conversation and share even more with you. Let’s connect on LinkedIn and keep the momentum going!
Looking forward to seeing you there!
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